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Report: Vikings sell naming rights for $220 million
The Sports Xchange
The Minnesota Vikings’ new $1.1 billion stadium, set to open next July, reportedly has a name after U.S. Bank agreed to pay $220 million.
Sources told the Sports Business Journal that the entitlement deal with Minneapolis-based U.S. Bank was completed in March but will be officially announced June 22. The sources said the deal for what will soon be called U.S. Bank Stadium is for 25 years — an average of $8.8 million per year.
The Vikings, when asked for comment Monday, said no naming rights announcement has been made.
U.S. Bank CEO Richard Davis co-chaired the committee that helped land Minneapolis and the city’s new stadium the bid to host Super Bowl LII in 2018.
The Vikings previously played in the Hubert H. Humphrey Metrodome. For the 2014 and 2015 seasons, the team is playing in TCF Bank Stadium on the campus of the University of Minnesota.
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