Odell Beckham’s star rose fast. Lightening fast.

The New York Giants’ receiver went from causing his coach consternation due to a hamstring injury that cost him the first four weeks of the season to shooting up like a firework and dazzling fans with his breathtaking play.

The rookie said Wednesday night at the Pro Bowl Draft he was shocked by his overnight popularity after the spectacular three-fingered catch against the Dallas Cowboys.

“It’s pretty insane what social media can do nowadays,” he said. “After the catch I didn’t fully expect everything that came with it. Just me being me. I didn’t think it would draw as much attention as it did. But it did what it did and it comes with the game.”

via Kevin Patra of NFL.com