The Sports Xchange

New York Giants wide receiver Odell Beckham Jr. has been named the successor to Troy Polamalu as the new pitchman for the Head & Shoulders shampoo brand.

Polamalu was the face — or rather his famous hair was — behind Procter & Gamble’s marketing efforts for the past six years. He announced his retirement in April to end a stellar 12-year career with the Pittsburgh Steelers.

Beckham, with his two-toned black-and-blond hair, got the call to kick off the season as their newest hair ambassador, the Cincinnati-based company announced Friday.

“I don’t think my hair is as good as Troy’s,” Beckham told ESPN.com. “But hopefully I can one day live up to his reputation.”

The 22-year-old Beckham has become one of the hottest commodities in the sports-marketing world after just one season in the NFL.

Beckham played in just 12 of the Giants’ 16 regular-season games during his first year in 2014 after suffering a hamstring injury. Still, he caught 91 passes for 1,305 yards and 12 touchdowns and was named the NFL Offensive Rookie of the Year.

Beckham beat out Rob Gronkowski in Electronic Arts’ “Madden NFL 16” cover vote. Beckham has deals with Nike and memorabilia company Steiner Sports, among others. He has appeared in commercials for Foot Locker and Lenovo.

“I’m honored to be chosen as the new Head & Shoulders hair ambassador,” Beckham said in a statement released by Procter & Gamble. “It’s an iconic brand that I trust to take care of my hair and scalp.Troy Polamalu and his legendary hair have left a big helmet to fill, but I’m ready to take on this role and join the Head & Shoulders family.”

Fans can now see Beckham in his first ad for Head & Shoulders on the brand’s YouTube channel.