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Randle gets underwear deal after shoplifting arrest
Dallas Cowboys reserve running back Joseph Randle, who was recently arrested for shoplifting underwear and cologne, landed an endorsement deal with MeUndies.
After Randle was arrested for stealing from a Texas Dillard’s last Monday, the Cowboys fined him $29,500.
ESPN reported that MeUndies is giving Randle enough sponsorship money to pay the fine and supply him with underwear.
Randle is reportedly donating $15,000 worth of underwear and clothing to children in need through the sponsorship.
“Joseph felt the need to turn a negative situation into a positive and teamed up with MeUndies to give back to his community and help families in need,” MeUndies head of marketing Dan King said.
“As a young company, MeUndies is faced with difficult challenges all the time. It’s up to us to turn a negative situation into a positive one, almost on a daily basis. How you learn from your mistakes fast is how you find success in our business and those lessons are applicable in all walks of life.”
Randle apologized for the arrest. He also credited his agent, Erik Burkhardt, for negotiating the deal with MeUndies.
“There is no excuse for my mistake last week, and I take full responsibility for my actions,” Randle said. “I let down my coaches, teammates, and family. My agent and I have spent a lot of time looking for ways I can turn my situation into a learning experience for young people.
“Partnering with MeUndies allows me the opportunity to give back to others less fortunate than myself, and spread a positive message of not making the same mistake twice.”
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